What Is Keyword Optimisation (And How to Do It Right)
Some websites seem to show up first on Google while others get buried, keyword optimisation is a big reason why, you need a structured keyword plan to help you rank highly.
What Is Keyword Optimisation?
Keyword optimisation means choosing the right words and phrases your potential customers are typing into Google — and using them smartly across your website. It helps search engines understand what your site is about, so they can show it to the right people at the right time.
Done well, it boosts your visibility, brings in more traffic, and helps convert visitors into customers.
Why It Matters
- Better Rankings: Google uses keywords to decide which pages to show first.
- More Relevant Visitors: The right keywords attract people who are already looking for what you offer.
- Higher Conversions: If your content matches what people are searching for, they’re more likely to take action.
How to Optimise Keywords (Without Overdoing It)
- Find the Right Keywords
- Use tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to discover what people are searching for in your industry.
- Focus on local keywords if you’re a local business (e.g. “Wigan plumber” or “Manchester café”).
- Use Them Naturally
- Add keywords to your:
- Page titles
- Headings (H1, H2)
- Meta descriptions
- Image alt text
- Body content
- But don’t stuff them — Google penalises keyword overload. Keep it natural and helpful.
- Add keywords to your:
- Optimise Each Page for One Main Topic
- Instead of trying to rank for everything on one page, give each page a clear focus. For example:
- Your homepage: “Affordable Web Design in Wigan”
- Your services page: “Website Maintenance Plans for Small Businesses”
- Instead of trying to rank for everything on one page, give each page a clear focus. For example:
- Keep Updating
- Search trends change. Regularly review and tweak your keywords to stay relevant.
Bottom Line
Keyword optimisation isn’t about tricking Google — it’s about helping it understand your site so it can connect you with the right people. With a little research and smart placement, your site can climb the rankings and bring in more business.
Want help finding the right keywords for your site?
Let’s chat — we’ll help you show up where it matters.
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