How to Speed Up Your Website in Less Than an Hour
Slow loading speeds are a key reasons for poor website conversion rates, even small improvements to loading times will significantly reduce bounce rate, build your SEO ranking & grow your sales.
Why Site Speed Matters
According to SiteBuilderReport:
“53% of people leave a page if it takes longer than three seconds to load on their mobile devices.”
Demand for high-speed mobile content has exploded and with it, internet users have come to expect their site to load rapidly and fluidly, distrusting businesses that suffer from poor loading times. This makes site speed critical for both reducing ‘bounce’ rates and building customer trust.
SEO is directly affected by site loading speeds too. Google explicitly uses page speed as a ranking factor, so slow websites tend to fall behind faster ones. Site loading speed can also have an indirect impact on SEO by increasing bounce rate (signaling to Google that traffic is quickly leaving your site), and so causing a fall in site rankings. It dosen’t always sound that way but this drop matters, a fall from 1st to 3rd on Google results in a 61% fall in site traffic on average according to Sistrix so you’ll get vastly lower visitor numbers on your site, making much less revenue from your website.
Quick Fixes
Compress Your Images
You can now use Tools Like TinyPNG or Squoosh to condense all your images into modern formats like WebP or AVIF, giving them smaller files without sacrificing image quality. Aim for images with file sizes below 200-300kb.
Remove Unused or Outdated Plugins
Every plugin you have adds loading time. if it isn’t essential, its usually best to delete it and use native HTML5 Code instead.
Use a Caching Tool
Caching tools store important parts of your site faster location (like memory or a server) speeding up data retreaval for your website and allowing key content like your website’s homepage to load more quickly.
Limit Fancy Fonts and Animations
Every font and animation you use has to be downloaded before your site is visible. When websites use too many fonts, they tend to find their loading times degrade rapidly as visitors devices wait to download the fonts and JavaScript.
Run a Free Speed Test
It’s 2025, and tools like Google’s PageSpeed Insights are designed to help you identify what’s holding back loading times and boost your site speed in an instant. These tools often also give you free SEO, accessibility and best practices tips while you’re there too!
Advanced Tips
Set up a CDN (Content Delivery Network). This stores your sites information in multiple servers around the world and sends visitors the site file from the closest server, while this takes a little longer to set up, its perfect for reducing delays for businesses operating in multiple countries or regions.
Lazy Load Images and Videos. Display your websites key content first, and images and video’s (which often have the largest file size) later. This reduces delays and keeps user engagement high.
Minify CSS, HTML and JS in your providers site settings. For Webflow, switch them on in your ‘Publishing’ settings. This will remove unnecessary characters and spaces from your sites code, reducing file size without compromising on the websites features.
Final Thoughts
Increasing your site speed dosen’t have to take years of web development experience. By following these simple steps, anyone with internet can go a long way to reducing their sites loading times and so increasing SEO page rankings, customer trust and ultimately conversion rate and your business’s revenue.
If you’re interested in jumping on a call and getting a free website performance review, you can get in touch below.
