Ashford Hall wanted a premium website to match their luxury brand and boost bookings. We redesigned their site with a refined look, strong UX, brand identity, SEO, and integrated bookings.
Setting The Stage
To start the project and prepare for their success, we set up a kick off call over teams that would help us get to know everything about the Ashford Hall brand, their vision, ambitions, and what they were really looking for from us, taking out the guesswork from later on and letting is tailor the project completely to their needs. Not happy with their existing website’s conversion rate and overall feel, they reached out to us to build a website that matched their second to none ethos so they’d stand out against the crowd of other manor houses across the UK.
Building The Brand
Ashford Hall had a good reputation but lacked a cohesive, structured brand style guide that would bring the different aspects of their business into one unanimous product. This meant working with them to test out different colours, fonts and assets that could be used throughout their social media, website & any printed content.
Designing The Site
Next up was to design their website in a way that would keep user experience, and conversions front and centre. This meant using clear whitespace throughout the design to shift visual focus onto key buttons and text whilst also making clear use of structure and layout to represent their brand as refined, organised and the luxury experience they strive to be. We thoughtfully applied their new online brand identity to the website incorporating their refined colours and fonts in a way that totally matched with their premium brand personality in a unique and interesting way, working closely with them to build a polished and refined website they loved as much as we did.
Final Fixes
Any good website in 2025 needs performing SEO, clear accessibility & custom Integrations. We integrated bookings and payments directly into the website using Elfsight’s Webflow Booking System, streamlining the current booking process for Ashford Hall’s staff and creating a more user friendly, luxury experience for site visitors.
Results
Since launching the new website, Ashford Hall has seen a significant boost in engagement. Conversions increased 63%, booking enquiries have increased by 40%, and visitors are spending more time exploring the venue and its offerings. The refined design, improved user flow, and mobile-first experience have helped contributed to Ashford Hall's status as a go-to destination for luxury countryside events.