What can (and can't) AI do in Web design?
AI speeds up design, drafts, and ideas — but it can’t build high-performing sites or craft real strategy. For results that grow your business, you still need a skilled web designer for now.
It’s 2025. We’re using AI, and so is every successful web design agency out there. From prototyping to planning, AI has become a great tool in the creative process. But it’s not magic, and it’s definitely not a replacement for solid design skills or real strategy.
What AI Can Do
AI’s great at getting the ball rolling.
- Wireframes & Layout Ideas. It can throw out rough drafts for pages, suggest layout structures, or help map out the user journey.
- Section Drafts. When you need a starting point for a hero, about section, or service breakdown? AI can help you quickly sketch something up.
- Design Reviews. The likes of ChatGPT and Gemeni can scan your design and flag inconsistent spacing, poor contrast, or areas that could convert better.
- Copy Inspiration. When you just need to get started, It can suggest headlines or filler text, helping you get a brief structure down.
Used right, AI speeds things up and gives you more time to focus on the parts that really need a human touch.
What AI Can’t Do
This is where people get caught out. AI still has serious limits, especially when it comes to actually building the site.
- Full Builds? Not Yet. AI-generated sites often come out a mess. Think junk code, broken links, and half-finished pages. You’ll spend more time fixing it than if you’d just built it right from the start.
- Convincing Copywriting. AI writes like a robot. It doesn’t know your brand, your tone, or your customers. Without serious editing, the copy just won’t get the results you want.
- Real Strategy. A good website isn’t just pretty, it’s built to convert. AI can’t understand your goals, your audience, or the subtleties that turns visitors into buyers the way that a human can.
The Bottom Line
AI is a powerful tool, but for now it’s just that: a tool. It’s great for getting started, speeding up drafts, and tightening up designs. But if you want a website that feels professional, performs well on Google, and actually grows your business, it still takes a designer who knows what they’re doing.
We use AI where it makes sense. And we skip it where it doesn’t.
Want to see how it all comes together?
