We built a conversion-focused site for Uptown Barbers, leading to 60% of bookings online in month one, over 40 new customers, with a streamlined booking process that saved time and reduced no-shows.
Challenges
Limited Online Presence:
The owner, Mike, had set up a Facebook page, but engagement was low. Without a professional website, it was difficult for new customers to discover the business or book services online.
Time Constraints:
All appointments were booked manually via phone or walk-ins, wasting time for staff and customers.
Local Competition:
New barbershops had opened locally, taking potential customers and revenue.
Strategy
We focused on building a website designed to convert. This meant using social proof, simple navigation, and clear, prominent calls to action (like “Book Now”) to drive more appointments.
For barbershops, a customer must trust the shop before they will buy from them. This meant adding clear 5 star reviews from their Google Business profile.
This CTA section was designed to shift all visual emphasis onto the 'Book Now' button. This meant using a bold golden colour and reducing distractions around the section. We also used an image that featured a past customer looking towards the Heading, often known as the 'gaze principal' this increases conversions as visitors look at the feature that the image is looking at.
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Features
- A sleek, responsive website with refined black and yellow colour scheme to reflect the Uptown Barbers brand values of precision and luxury.
- A real-time booking system connected to their calendar, allowing customers to check availability and book appointments with their preferred barber.
- Strong visual emphasis on key calls to actions to increase conversions and make the booking journey as frictionless as possible.
Results
Within weeks of launch, Uptown Barbers saw a noticeable increase in walk-ins and began receiving their first online bookings.
The new booking system streamlined their appointment process, reduced no-shows, and freed up valuable time for staff. Compared to their old Facebook page, the website offered much higher engagement — they even received direct feedback from a customer who praised how easy it was to use.
- 60% of total bookings came through the website within the first month.
- Over 40 new customers booked through the site in the first 30 days