Uptown Barbers: Full Site Build

We built a conversion-focused website for Uptown Barbers, a local barbershop looking to grow its customer base.

Uptown Barbers is known for great haircuts and a welcoming customer experience. However, they were struggling to achieve sustainable growth. They needed an online presence that would drive real customers through the door.

Challenges:

Limited Online Presence:

The owner, Mike, had set up a Facebook page, but engagement was low. Without a professional website, it was difficult for new customers to discover the business or book services online.

Time Constraints:

All appointments were booked manually via phone or walk-ins, wasting time for staff and customers.

Local Competition:

New barbershops had opened locally, taking potential customers and revenue.

Strategy:

We focused on building a website designed to convert. This meant using social proof, simple navigation, and clear, prominent calls to action (like “Book Now”) to drive more appointments.

Features:

• A sleek, responsive website with refined blue and yellow tones to reflect the Uptown Barbers brand values of quality and reliability.
• A real-time booking system connected to their calendar, allowing customers to check availability and book appointments with their preferred barber.
• Strong visual emphasis on key calls to actions to increase conversions and make the booking journey as frictionless as possible.

Results:

Within weeks of launch, Uptown Barbers saw a noticeable increase in walk-ins and began receiving their first online bookings.

The new booking system streamlined their appointment process, reduced no-shows, and freed up valuable time for staff. Compared to their old Facebook page, the website offered much higher engagement — they even received direct feedback from a customer who praised how easy it was to use.

• 60% of total bookings came through the website within the first month.
• Over 40 new customers booked through the site in the first 30 days

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