We built a site and dashboard for EasyClean to replace phone bookings and boost online conversions, giving them a 40% increase in bookings within the first 4 weeks so they could focus on what matters.
About The Business
EasyClean is a modern, online cleaning company offering domestic and office cleaning. They focus on convenience, flexible scheduling, and a professional, high-trust experience, something their old system didn’t provide.
Challenges
Phone-Only Bookings
Customers had to call to schedule a clean, which created friction, delayed bookings, and tied up staff time.
Limited Online Experience
They had no real website, just a landing page with contact info. It didn’t build trust or explain their service clearly enough to maximise conversions.
Manual Admin Work
Every booking and update had to be processed by phone or email, causing scheduling errors and unnecessary admin for their staff.
Strategy
We focused on building a mobile-friendly, conversion-led website paired with an accessible dashboard customers could use to book upcoming projects. The goal: reduce admin, increase bookings, and give customers the freedom to book, manage, and update services online, at their convenience.
Features
- Full website design with simple navigation and strong trust signals featuring a clear service pages to explain offerings, FAQs, and guarantees
- Real-time online dashboard with pricing, availability, and location options for managing appointments, rescheduling, and service history
- Mobile-first build for customers booking on the go to keep their cleaning accessible to as many people as possible.
Results
The shift to online booking made an immediate impact. Customers no longer had to call, leading to smoother operations and more bookings, especially during evenings and weekends when phone support wasn’t available.
- 40% increase in bookings within the first 4 weeks
- 75% of bookings came through the new online system
- Significant time saved on manual scheduling and customer support