5 Easy Ways To Get More Local Customers
From keeping Google Business Profiles updated to posting real content on socials, here are simple steps we’re using to grow trust and visibility in our area (and you can do it too).
Most small businesses don’t have thousands to spend on ads each month, but that doesn’t mean you can’t grow. The truth is that a lot of growth comes from doing the basics well. Here's five ways were getting more eyes on our business without burning money.
1. Claim and Optimise Your Google Business Profile
This is a must for any small business. It’s free, it shows up on Maps, and it helps you SEO rankings locally. Add photos, reply to reviews, list your services, and post regular updates.
Make sure:
-Your key info (hours, contact, website) is there and accurate
-You add photos regularly (of your workspace, projects, or team)
-You respond to reviews (good and bad)
-Most businesses barely fill it out but if you Optimise yours, you'll rank above them when locals are looking for your service.
2. Ask for Reviews (and Make It Easy)
Social proof is key to sales. If someone’s comparing two businesses, the one with clear 5 star reviews will beat the one without. Send a quick message to clients after a job or a direct link to leave a review (Google or Facebook is great). If you’ve done good work, most people are more than happy to help, they just need to be asked.
Extra: Google reviews also help your local SEO rankings by boosting your Google Business Profile in the local area.
3. Promote referrals and first time offers.
Got a service, try 50% off your first this month or get one free when you refer two people. It seems expensive but it gets new customers through the door and, if your product is good they'll keep coming back.
Top tip:
The offer doesn’t need to be huge, just frame it in a way that makes people feel they’re getting something valuable. Promote your offer on your Facebook page or Instagram. The more eyes you can get on your discount, the more customers you’ll get.
4. Stay active on one or two social platforms.
You don’t need to be everywhere. Just choose the one your audience uses most (usually Instagram or Facebook), and focus on growing that.
Here's what to post:
- Before & afters
- Behind the scenes
- Testimonials
- Quick tips or updates
It keeps your brand top of search rankings and shows people you’re businesss is alive and active.
5. Have a Website That Converts
A lot of businesses have a website. What's rare is having one that works. You need a clear offer, mobile-friendly design, fast load time, and simple navigation that guides users towards a CTA.
We build sites that help customers take action. Whether that’s calling, booking, or visiting. And we do it with SEO in mind, so people actually find you.
Contact us for a no pressure chat to see what your business needs.
